In this case, the product poses direct competition and the sales team seems unsure of how to proceed when adding the Quartz to their typical sales process. One touch control with red light indicator e. K and Aqualisa could capitalize significantly by focusing on plumbers. So we take the mean which is 35 units and times 365 days. The uncertainty of its performance, which may result in having to do repair work, plus the time to learn a new product, is seen as a hindrance. There were property developers, but they considered Aqualisa products as premium or pricey, unless they were premium developers. This way the product will attract the customer and can become a leading product in the market.
Plumbers are able to shorten the installation time from 2 days to half-day. Hardcopy, paperback, softbound, magazine: Physical copy shipped from our warehouse to your requested shipping location. The product described by one of the customers a plumber is a 'push-fit-connect-you're done' shower and offers the customers 'what they the plumbers want'. Customers are waiting for the perfect shower which offers stable temperatures and water flow and is easy to install. Hoardings and brochures can be used to make people aware about the product.
Consumers in the premium segment emphasizes on style. If Aqualisa can show them that the problems were solved and the Aqualisa Quartz actually works. Analysis The internal analysis Exhibit 1 and External Analysis Exhibit 2 of Aqualisa described the strengths and weaknesses of the with the opportunities and threats that the company is facing. Introduction This paper is being written to analyze the company and the product Aqualisa Quartz. Accurently, Quartz was accepted by limited market due to three factors. Competitors catching up in product quality 2. This would follow the success of Triton that has brand awareness and current leadership position in the industry.
Through analysis a deeper understanding of an industry, competitor and possible options can be examined. The company does not feel like offering high discount rates for this break-through product. As we see, in Exhibit 4, plumbers seem to be our target costumer, they are present in the 73% of shower selection. The poor product manager is looking pretty stupid at this stage. .
This is the proper product to outweigh all the disadvantages in the market chosen. Answer: The market base has been cut into three segment by their purchase features. Although there has not been much adoption with the product, plumbers also may pose a potential challenge with the structure of their fee schedule. Assuming all sales is without boosters. It addresses the problems people cite with current showers. Is Quartz a niche product or a mainstream product? The others might buy from showrooms.
This can even trigger some other segments customers to rethink while buying showers and may upgrade to quartz for its long life and hassle free maintenance rather than choosing a shower, which breaks down often. What are their relative strengths and weaknesses? Another reason is that in year 1980, there were some manufacturers who introduced electronic showers, and the products were not successful because of the poor design and the failure of the usage. By doing this, the company could expand the new target group from only high to high-middle income. The disadvantage is that this strategy is costly and lifetime value is lower. Goal defense Quartz is a representative of the premium product under the brand Aqualisa, and the units sold are lower than the expectation of the Rawlinson 30-40 instead of 100-200 units per day. The reasons we make 100 seats is because we believe that the larger the sample the higher chance of product achieving success. While the Quartz may have failed to post strong initial sales numbers there is clearly a demand in the United Kingdom and probably the rest of Europe for a product that fixes all of the problems associated with the old plumbing infrastructure that exists in this part of the world.
Generally speaking, due to legacy building designs, shower has low pressure and variable temperatures. Consumers in the standard price range tended to emphasize on performance and service. It is designed to meet the consumer needs which earlier were not met by electric shower and mixer valve that is good pressure at stable temperatures. The objective for this company is to sell more. This is not feasible for the company as it will incur losses.
Plumbers buy from the trade shops directly who are the installers and contribute to the major sales as people take their advice. But if they replaced this line, and even if all the Quartz sold were without boosters, Aqualisa can make 275 on each sale, and if sales were to only match that of the Aquastream, Aqualisa would make 6. ¡¨ Harry Rawlinson¡¦s dilemma regarding the new innovative Aqualisa Quartz shower line should be considered an enormous opportunity instead of an enormous problem. The Quartz product shows all these traits. The product described by one of the customers a plumber is a 'push-fit-connect-you're done' shower and offers the customers 'what they the plumbers want'. At present, the most important goal for Aqualisa company is to increase its new showers in terms of units and profit.